Aimia’s Loyalty Solutions business is a well-recognized global loyalty solutions provider, focused on designing, deploying and managing next-generation loyalty solutions for many of the world’s leading brands in the retail, CPG, travel & hospitality, financial services and entertainment. Operating more than 100 programs in 32 markets globally, Aimia’s solutions help clients attract, activate, engage and grow customers to become brand advocates.
We offer professional services to support loyalty strategy development and program design, program management, campaign and customer experience, advanced analytics, partnerships, and travel and non-travel rewards fulfilment, supported by proprietary loyalty technology (which includes our Canadian online travel platform and our fully licensed IATA travel agency call centre) and data analytics platforms.
The Loyalty Solutions suite of platforms and services is powered by our flagship product offering, the Aimia Loyalty Platform (“ALP”). Depending on client requirements, ALP is delivered through one of two global technology solutions, ALP-SaaS or ALP-Enterprise, and is supplemented by a suite of additional technology and data platforms and program optimization services.
The segment also includes the Air Miles Middle East program, which counts more than 1.6 million enrolled members from across the UAE, Qatar and Bahrain. Members can collect Air Miles from over 100 market-leading companies, including HSBC.
We also provide analytics platforms for retailers to understand their customer data and allows them to monetize their data through innovative partnership models through Intelligent Shopper Solutions (ISS) which is reported under the Loyalty Solutions segment but has its own unique go to market approach.