Aimia holds a minority interest in Cardlytics, a U.S.-listed public company that provides purchase intelligence and an enhanced loyalty value proposition to financial institutions, marketers, and consumers.
Cardlytics uses purchase intelligence to make marketing more relevant and measurable by partnering with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, Cardlytics has a secure view into where and when consumers are spending their money. Cardlytics uses these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns.
Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam.