Aimia Launches Global Month of Data Philanthropy

/Aimia Launches Global Month of Data Philanthropy
Aimia Launches Global Month of Data Philanthropy 2017-11-15T21:08:08+00:00

Data analytics expertise for eight non-profits in five countries

MONTREAL, March 8, 2017 – Aimia Inc. (TSX:AIM), a data-driven marketing and loyalty analytics company, today announced the start of this year’s Global Month of Data Philanthropy. Events are scheduled to take place in five cities throughout March to support eight charities around the world, beginning with London today.

“Since 2012, we’ve applied our award-winning data philanthropy model to enable more than 50 charities around the world to uncover actionable insights from their data,” said David Johnston, Interim Group Chief Executive, Aimia. “By tapping into our data analytics expertise and harnessing our employees’ unique skills, strengths, and passions, we enable charities to unlock the potential of data. We help them to uncover the value of data-driven and evidence-based decision making in evaluating and improving their operations for sustainable impact in their communities.”

From a focus on improving their core missions and services, to optimizing communications and fundraising campaigns, data philanthropy provides charities with mission-critical expertise that may be cost-prohibitive and out of reach for many charities.

Regional events for Aimia’s Global Data Philanthropy Month are as follows:

Event date: March 8, 2017
Charities supported: Cancer Research UKArthritis UKStep Up to ServeIn Kind
Additional activities:

  • In tandem with the event, Aimia has organized a conference for local charities, featuring six expert-led talks on “The power of data mindsets and possibilities.”
  • These talks will be followed by three workshops focused on data visualization, innovation, and analytics consultancy.

Pursat Town, Cambodia
Event date: 
Week of March 20, 2017
Charity supported: Sustainable Cambodia
Additional activities:

  • In subsequent months, Aimia will hold seminars with Sustainable Cambodia’s student users and their families, to introduce them to data analytics and how they can use data to make optimal decisions in their daily lives or business.

Event date: March 21 and 22, 2017
Charity supported: Quartier des Spectacles Partnership (PQDS) – with data supplied by 19 organizations from the culture sector plus five other partners
Additional activities:

  • 2017 is Montreal’s 375th anniversary and colleagues from Toronto and Vancouver will join the Montreal team to work with PQDS. This event will be a key part of our contribution to Montreal’s 375th in addition to the co-creation of an academic hub in data philanthropy with the Institute for Data Valorization (IVADO).

Dubai, U.A.E.
Event date: March 22 and 23, 2017
Charity supported: Doctors Without Borders / Médecins Sans Frontières (MSF)

Event date: March 28 and 29, 2017
Charity supported: Open Arms of Minnesota

Aimia’s data philanthropy has resulted in the delivery of hundreds of insights, stronger funding applications supported by insights, and improved outcomes for the users of non-profit services. For example, in 2015, Aimia worked with Step Up to Serve, a U.K.-based charity that coordinates more than 700 cross-sector organization in its #iwill campaign, with the mission of making social action the norm for all 10-20 years olds in the U.K. by 2020.

“Without the expertise, time, and generosity of Aimia’s data experts, we would have struggled to tackle this problem,” said Kerri Hall, education manager, Step Up to Serve. “Aimia’s teams identified 667 secondary schools in England where #iwill campaign support would be best served, and we are now working with 20 of our national partners to help 485,000 youth get involved in social action. Additionally, 45 chief executives from our partner network have considered our map and how they can support our youth social action plan.”

Aimia’s data philanthropy model is based on the company’s social purpose philosophy to make business personal for the common good. In recognition of its efforts and results, Aimia was awarded in 2015 a Guardian Sustainable Business Award for Social Impact; a Lord Mayor’s Dragon Award for Future Proofing Charities, and a Corporate Engagement Award for Most Innovative Collaboration (Gold award) in the U.K. In 2016, Corporate Knights recognized Aimia as a Best 50 Corporate Citizen in Canada, and our data philanthropy work was awarded Best Pro Bono Work for Charitable, Social or Ethical Cause (Silver award), and a Better Society Award for Pro Bono Company of the Year in the U.K.

About Aimia

Aimia Inc. (TSX:AIM) is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers.

With about 2,900 employees across 16 countries, Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights.

We do this through our own coalition loyalty programs such as Aeroplan in Canada, Nectar in the U.K., and Air Miles Middle East, and through provision of loyalty strategy, program development, implementation and management services underpinned by leading products and technology platforms such as the Aimia Loyalty Platform – Enterprise and Aimia Loyalty Platform – SaaS, and through our analytics and insights business, including Intelligent Shopper Solutions. In other markets, we own stakes in loyalty programs, such as Club Premier in Mexico and Think Big, a partnership with Air Asia and Tune Group. Our clients are diverse, and we have industry-leading expertise in the fast-moving consumer goods, retail, financial services, and travel and airline industries globally to deliver against their unique needs.

For a full list of our partnerships and investments, and more information about Aimia, visit www.aimia.com.


Dianna Lai Read
+1 (647) 329-5132

Ania Krwawicz-Sheath
U.K. and Middle East
+44 (0) 7964 115 424

Siew Shyan Foo
+65 266 1122